Around Town | June 18, 2010 | Palo Alto Weekly | Palo Alto Online |

Palo Alto Weekly

News - June 18, 2010

Around Town

LA DOLCE V ... Inhabitants of the luxury senior community on Sand Hill Road in Palo Alto have something new to call home. The apparently too-fusty name "Classic Residence by Hyatt" has been replaced by "Vi at Palo Alto," it was victoriously announced last week. The new title (pronounced "vee") comes from the Latin "vita," meaning life, and is intended to reflect an attitude of vitality, vibrancy and vigor for today's seniors, according to the company's vivacious press announcement. "Given both the life expectancy and high lifestyle expectations of today's older adults, we have identified four Vital Elements that signify everything our new brand stands for and delivers," Vi President Randal J. Richardson stated. "These Vital Elements — Home, Wellness, Connection and Vitality — are the foundation of Vi." All 19 former Classic Residence by Hyatt properties nationwide are to take the new Vi name, and a new website can be visited at www.viliving.com. The "full Vi experience," it says, vaguely, will be online by July 12.

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