Guest Opinion: What's in that drink? We need alcohol-labeling laws to tell | May 14, 2010 | Palo Alto Weekly | Palo Alto Online |

Palo Alto Weekly

Spectrum - May 14, 2010

Guest Opinion: What's in that drink? We need alcohol-labeling laws to tell

by Lisa Frederiksen

There is a relatively new drink on the market. It's called "four Loko" and it is especially popular with young people.

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Lisa Frederiksen is a Menlo Park resident and a researcher, writer, speaker and consultant specializing in alcohol-related issues. She is finishing her eighth book, "Loved One in Treatment? Now What!" and writes a blog, She can be e-mailed at


Posted by Star, a resident of another community
on May 19, 2010 at 10:48 am

This is eye-opening information that we need to know, for experienced and new drinkers. I've never heard of four Loko. I wonder how far the drink manufacturers are willing to go to encourage risky drinking.

Posted by Anon., a resident of Crescent Park
on May 19, 2010 at 3:16 pm

We just will not be happy until we have dragged everyone down to their lowest evolutionary common denominator of behavior and bad habits. Then the idiots who are left will wonder what happened to America, that brilliant experimental city on the hill best hope for all mankind. Our kids are turning into out of control jerks, and those that are not want to kill themselves. For Loco ... yeah!

Posted by Walter_E_Wallis, a resident of Midtown
on May 19, 2010 at 5:11 pm

Walter_E_Wallis is a registered user.

I believe they prohibit listing alcohol content on beer because at one time binge drinkers were shopping for the highest alcohol content. Perhaps 4-Loko found a loophole to hide alcohol content but suggest by their name it makes you Loco.
Anon, that condemnation of kids sounds like an equivalent screed uncovered at Pompeii.

Posted by Anon., a resident of Crescent Park
on May 19, 2010 at 10:23 pm

That's a condemnation of parents.

Posted by Norm, a resident of Midtown
on May 20, 2010 at 4:58 pm

There are a number of cococtions that circulate on the net based on Red Bull and various and sundary combinations/quantities of booze in beer/wine/spirits forms. You can even "buy" drinks to send on"social network" sites (I'm only a social drunk, ah - drinker). NOT very different than the Hawaiian Punch & rum bombs we dared each other to swallow in times of smaller dragons.
Remember the dumb stuff we bit*h them drinkin' before pukin' in our car??? "Sex on the beach" and "Slippery nipples" are passe.

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