Homemade's where the heart is | March 26, 2010 | Palo Alto Weekly | Palo Alto Online |

Palo Alto Weekly

Cover Story - March 26, 2010

Homemade's where the heart is

Etsy allows local artists to share their wares in an online market

by Karla Kane

Artists often struggle to promote their homespun goods, yearning to be seen amidst the big-box retailers. Shoppers, meanwhile, strive to find the perfect gift or the most specialized item, not easy in an off-the-rack age.

This story contains 2198 words.

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Editorial Assistant Karla Kane can be e-mailed at kkane@paweekly.com.

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