| Published: February 4, 2004
How to buy
A guide for the clueless guy (or gal)
by Elizabeth White
time running out until the big event, there is help yet for all
those clueless men and women -- and there are many -- who don't
know what to get their loved ones for Valentine's Day.
According to Rhonda Tatemichi, a personal shopper for Macy's
By Appointment at Stanford Shopping Center, there are some classic
gifts that won't miss on Feb. 14.
"A piece of jewelry, a piece of lingerie, chocolate -- those are the most
popular," said Tatemichi, who has 12 years' experience in the business.
The first thing to do, however, in shopping for a romantic gift is to decide
on a price range. That will narrow down options to something manageable, she
"We could sell them diamond earrings or we could sell them candy. The more
you see and the more ideas that you get, you can make a more educated decision."
One thing to do is ask yourself questions about what you want the gift to say
to your loved one. Flowers are not trite or overdone, as long as they communicate
a personal message, she said.
Red is always in fashion for Valentine's Day, and pink can work,
too. A personalized spa basket is also an increasingly popular
gift. For something
a little more
personal but not too intimate, a frame is nice, if one tracks down a
flattering picture of the couple. "It seems boring, but ... pictures say a thousand
words," she said.
For men, a nice red golf shirt could send the right message, and Tatemichi said
it's not inappropriate to give chocolate to your male counterpart.
"Just put a bottle of champagne with it," she added.
For those who are early on in their relationship, Valentine's Day can be an awkward
time, but couples who have only been dating a couple of weeks can still give
each other chic gifts.
"I would just say not a piece of fine jewelry but something tasteful to
remember the occasion by," she said. "Something simple."
And it's not unromantic for a couple with children to tender kids' clothes on
the special day.
"Just surprising somebody with a gift I think is always romantic," she
said. "I don't think in love it really matters."