Tips for choosing a florist
Ideas, recommendations are the key
by Karen Alden
Flowers can transform almost any setting into an expression of
the bride and groom's unique vision. Here are some suggestions on
how to decide on a floral theme and select a florist:
1. Look in bridal magazines and books. "The Best of Martha Stewart
Living: Weddings" (1999) has suggestions and pictures for the ceremony
and reception. "The Elegant Wedding and the Budget-Savvy Bride"
by Deborah McCoy (1999) offers advice on coordinating bridal bouquets
with types and styles of dresses and gowns. "Town and Country Elegant
Weddings" by Stacey Okun (2001) discusses themes that incorporate
the interests and hobbies of the bride and groom. "Legendary Brides"
by Letitia Baldridge (2000) reviews the weddings of such luminaries
as Queen Victoria, Jacqueline Bouvier, Grace Kelly and Lady Diana
2. Ask family and friends to recommend florists. Look at the latest
edition of "By Recommendation Only" by Johanna Kaestner, a wedding
and party resource guide to the Bay Area that only includes sources
that have been recommended by satisfied customers.
3. After selecting a few possible florists, call them for a one-hour
appointment to discuss your plans. Try to formulate what you want
on paper and take any pictures you may have collected to illustrate
what you like. Remember that some flowers are available year-round--like
roses, lilies, orchids, stephanotis, gladioli, baby's breath, daisies,
and gardenias--while others are only available during certain seasons.
Consider the florist's suggestions and recommendations. Provide
all the information concerning the wedding ceremony and reception
including date, time, style and colors of bridal party, including
4. Request cost estimates, including any delivery or set up fees
and rental items, that are within your budget.
5. Ask how many weddings the florist books in a day. Consider that
florists who handle more than two or three in one day might be overextending
themselves, and you may run into problems.
6. Be sure the florist you speak to is the person who will be in
charge of your flowers and not a less experienced subordinate.