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Palo Alto officials plow under farmers market
City Council votes to end pilot program, seek ways to make Farmshop self-sustainable

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Palo Alto's seven-month long experiment with farm-fresh produce at City Hall is coming to an anticlimactic conclusion because of underwhelming interest from city workers.

The Palo Alto Community Farmshop program, which the city enthusiastically launched in April, has been bringing fresh produce from Capay Valley to King Plaza every Wednesday afternoon. But on Monday night, the City Council agreed the community's response has fallen short of the city's expectations and voted to only continue the program if it becomes financially self-sustaining.

The pilot program cost the city about $24,000, or $5,000 more than the council budgeted for it earlier this year. This included $21,000 for a market manager and about $3,000 for permits, advertising, entertainment and supplies, according to a report by Debra van Duynhoven, assistant to the city manager for sustainability.

But despite the city's efforts, only about 10 to 20 city workers have participated in the community-supported agriculture (CSA) program, which allows subscribers to pledge money to a farm operation in return for weekly delivery of fresh vegetables and fruit. Customers could also visit the farmers market near the City Hall to buy produce a la carte.

Councilman Larry Klein said the small number of participants in the CSA program makes it impossible for him to justify spending more city resources. Klein, an enthusiastic proponent of the program earlier this year, said the program should now be shut down.

"I think it was a worthwhile experiment," Klein said. "I think the experiment clearly has not succeeded.

"One of my justifications was that this is a very low-cost benefit for our city employees, but with only 10 to 20 employees using it, that justification is gone."

But the majority of the council agreed to direct staff to explore ways to keep the Farmshop alive without expending city resources. Councilman Pat Burt proposed seeking private and nonprofit groups that would help run the weekly farmers market. The council voted 6-2, with councilmen Greg Schmid and Larry Klein dissenting, to ask staff to consider ways to make the program self-sustaining.

"To kill it without giving it the opportunity to run on its own isn't right," Burt said. "But putting city money into it also isn't right."

Staff is also considering the possibility of moving the market from King Plaza to the more visible Lytton Plaza on University Avenue, which is currently undergoing extensive renovations. Van Duynhoven's report pointed out that Lytton Plaza could easily host a small farmers market program and that members of the downtown Business Improvement District have expressed interested in exploring this option further.

The City Council couldn't act on the staff's recommendation to move the operation to Lytton Plaza, however, because of confusion over whether setting up a for-profit operation at a public park would be legal. The City Attorney's office was asked to review the proposal.

Van Duynhoven's report said that a Lytton Plaza Farmshop could attract shoppers both to the market and downtown.


Comments

Posted by Eat Your Veggies, a resident of the College Terrace neighborhood, on Oct 27, 2009 at 3:58 pm

Memo to City Workers: "Remember to Eat your Veggies!"


Posted by Nicholas, a resident of the College Terrace neighborhood, on Oct 27, 2009 at 4:13 pm

10-20 workers? That's actually a big range, because if it's just 10, then Palo Alto just blew $2,000/employee for their "experiment." What a waste of taxpayer money! How can Klein add that it was a "worthwhile experiment." He apparently has no sense of fiscal responsibility - but then it is government and why should we expect that! Good intentions of politicians usually means the taxpayer loses.


Posted by Toady, a resident of the Old Palo Alto neighborhood, on Oct 27, 2009 at 4:24 pm

""I think it was a worthwhile experiment,"

Well, I guess I know who not to vote for.


Posted by Chris, a resident of the Midtown neighborhood, on Oct 27, 2009 at 4:30 pm

Wait, the city can't even run a farmer's market for a season on budget?


Posted by R, a resident of the Old Palo Alto neighborhood, on Oct 27, 2009 at 4:39 pm

"But the majority of the council agreed to direct staff to explore ways to keep the Farmshop alive without expending city resources."

Surely the staff has more important things to do?

Let. It. Die.


Posted by casey, a resident of the Midtown neighborhood, on Oct 27, 2009 at 4:59 pm
casey is a member (registered user) of Palo Alto Online

Does the City subsidize the weekend downtown and California Avenue farmers markets?


Posted by P, a resident of the Community Center neighborhood, on Oct 27, 2009 at 5:08 pm

No, Casey the city doesn't subsidize them. In fact, the Downtown Farmer's Market runs on volunteer labor and donates its yearly stall rental proceeds to Avenidas. So not only isn't the market subsidized by the city, it invests in the city. For that reason alone, it was perplexing and a bit irritating, that the City chose to establish an entirely new, competing market at taxpayer expense.


Posted by Farmers Market Shopper, a resident of the Charleston Meadows neighborhood, on Oct 27, 2009 at 5:11 pm

casey: The city budget (see Web Link) doesn't show any funding for either the downtown or California Ave farmers markets.

The form 990s filed wotj the IRS by the nonprofit which runs the downtown market also show no such funding. (see Web Link -- note that you need to register for a free account) The downtown market instead appears to turn profit of $15k to 20k per year, and donate the proceeds to Avenidas (see Web Link )

I'm not sure what organization runs the California Ave farmers market -- in any case, its fairly new, and form 990s tend to take years to become publicly available.


Posted by Angry, a resident of the Adobe-Meadows neighborhood, on Oct 27, 2009 at 5:31 pm

Is this our Council in a nutshell? They spend time and money on a "benefit for city workers" that only 10-20 actually want?? No one thought to ask beforehand? No one thought - how can we justify spending time and money on a veggie market that noone is asking for, while our revenue sources crater, we have a looming strike, we need to restructure all our spending, and our infrastructure is crumbling???

It may not be true that Nero fiddled while Rome burned. But I guess we know what the Palo Alto city council was doing.


Posted by cc, a resident of the Southgate neighborhood, on Oct 27, 2009 at 5:32 pm

The workers have probably been staying away from the market because they can get cheaper produce where they live. Also, City employees can't afford to blow money on anything, especially when Whole Foods is much cheaper than the market. Oh, and the fact that Keene has been after workers' wallets since the market opened in March. (coincidentally, when Labor Negotiations began)

Keene and the management group can afford it, not the people you just made go look for part-time jobs to make ends meet.


Posted by Herb Borock, a resident of the Professorville neighborhood, on Oct 27, 2009 at 5:46 pm

The use of City funds for the Farmshop program was the only reason anybody could claim that Civic Center Plaza could be used for a commercial activity.

Palo Alto Municipal Code Section 9.60.040(b) says, "Commercial activities and commercial solicitation not associated with and supportive of city programs or city-sponsored activities are prohibited within the Civic Center Plaza."

Lytton Plaza is dedicated as parkland pursuant to Article VIII of the Palo Alto Charter.

An attempt by the Farmshop program to use dedicated parkland would violate Lytton Plaza's park dedication purposes: "All lands owned or controlled by the city which are or will be used for park, playground, recreation or conservation purposes shall be dedicated for such purposes by ordinance."


Posted by WAy to go Peter, a resident of Stanford, on Oct 27, 2009 at 5:53 pm

[Post removed by Palo Alto Online staff.]


Posted by lazlo, a resident of the Old Palo Alto neighborhood, on Oct 27, 2009 at 6:37 pm

How obtuse of klein to promote a yolo county farmer to provide vegetables to city employees at a marked up price from local growers and local stores.


Posted by huh?, a resident of the Downtown North neighborhood, on Oct 27, 2009 at 7:12 pm

Im a city worker and I have never even heard of this.


Posted by Anonymous, a resident of the Community Center neighborhood, on Oct 27, 2009 at 10:57 pm

This was indeed an element of Drekmeier's sustainability platform. Alas, it proved unsustainable, as did he.


Posted by Carrot, a resident of the Professorville neighborhood, on Oct 27, 2009 at 11:13 pm

After paying $5 for 3 tomatoes (the price was not marked, and I neglected to ask before purchasing), I did not care to buy any more produce at the city hall farmer's market.

Why was the city subsidizing this? It seems as though the farmers should have been happy to use the square for distributing their boxes.

I wanted to support this, but it was a rip off (in my opinion).


Posted by cc, a resident of the Southgate neighborhood, on Oct 28, 2009 at 8:36 am

How Green can this be for Palo Alto? These farmers drive here and back from the Sacramento area.

It is as ironic as the ne Green Waste garbage contract that has these trucks driving waaay south to drop off Palo Alto garbage, and then back here to do it all again.


Posted by Marvin, a resident of the Charleston Gardens neighborhood, on Oct 28, 2009 at 9:13 am

I remember this farmer's market as one of the big important issues that Drekmeier brought up in his State of the City address in January. Says alot about him and his priorities. What about our financial problems, infrastructure issues etc. Another $24,000 wasted on the pipe dreams of our mayor. Thank goodness he is leaving the council at the end of the year


Posted by Melissa, a resident of the Barron Park neighborhood, on Oct 28, 2009 at 11:11 am

This never really made sense to me. I checked it out once and there were only 2 stands with a very limited selection. All of the city workers whether they live here in Palo Alto or not most likely have farmers markets in their own city on the weekends. So why would this be viewed as such a big benefit to city workers??


Posted by Mike, a resident of the South of Midtown neighborhood, on Oct 28, 2009 at 11:18 am

Another example of wasted taxpayer money for pointless government programs that benefit no one.


Posted by DK, a resident of the Charleston Meadows neighborhood, on Oct 28, 2009 at 11:31 am

I am astounded and upset that it cost so much to run a simple program. Or that it even cost anything! I am part of a CSA program that doesn't charge anything to run. Are they idiots! YES!


Posted by pat, a resident of the Midtown neighborhood, on Oct 28, 2009 at 12:37 pm

According to the new Sustainability Coordinator (Van Duynhoven), “a Lytton Plaza Farmshop could attract shoppers both to the market and downtown.”

Too much Kool-Aid at City Hall!

Will anybody brave downtown traffic and parking to buy 3 tomatoes for $5? Especially when there are two fantastic farmers’ markets on Saturday and Sunday?

Maybe the tourists will stop to buy some veggies when they’re in town to see the $270K Bruce Beasley statue at Mitchell Park.


Posted by Dave, a resident of the Downtown North neighborhood, on Oct 28, 2009 at 12:50 pm

Good riddance to bad Drekmeier!


Posted by JW, a resident of the Charleston Gardens neighborhood, on Oct 28, 2009 at 3:32 pm

Thank you Herb Borack; now Debra van Drynhoven the City's new Sustainability Coordinator will not have to waste her valuable and expensive time attempting to find sponsors for a Farmer's Market at Lytton Plaza.

Council please note: Lytton Plaza is dedicated parkland and may not be used for a commercial enterprise like a Farmer's Market.

"All lands owned or controlled by the city which are or will be used for park, playground, recreation or conservation purposes shall be dedicated for such purposes by ordinance."


Posted by Way to go Peter, a resident of Stanford, on Oct 28, 2009 at 6:00 pm

This should be remembered as Drekmeiers folly. A waste of time and money, when our city has major problems to deal with, by a person obsessed with being " green" while having nary a clue about reality


Posted by Dennis, a resident of the Downtown North neighborhood, on Oct 28, 2009 at 11:42 pm

It really isn't much of a market - limited selection, too few vendors. And when given a range of "10 to 20" - you should keep your money in your pocket. I'd like to see the hours of the Saturday Downtown Farmers Market expanded to allow opening at 7:00 a.m.


Posted by Bill, a resident of the Barron Park neighborhood, on Oct 29, 2009 at 5:44 pm

Remember that all council members voted for this, not just Mr. Klein. At least he emphatically said at the last council meeting that it should not be continued. Hopefully he has learned not to be swayed by silly ideas in the future.

However, it was voted by 6 council members to use staff time (Klein and Schmid voted no) to investigate ways in which the program could be continued without using city money. But staff time costs money; so here we go again. Keene was against using staff time for this program.


Posted by EU, a resident of the Downtown North neighborhood, on Nov 3, 2009 at 10:24 pm

No, the city does not fund either the downtown Palo Alto Farmer's Market or the California Avenue. As 'P' mentioned, the downtown Palo Alto Farmers Market is volunteer run (and has been for 29 years!) and donates most proceeds to Avenidas Senior Center. The California Avenue market is run by Urban Village, a not-for-profit corporation that manages several other farmers markets in the area (including Los Altos, Sunnyvale, Santa Clara, etc).

I admire City Hall's willingness to explore projects that aim to increase Palo Alto's "sustainable" credentials, but the most sustainable resources Palo Alto has are its community groups. City Hall could have increased their own political capital without wasting precious financial resources to develop expertise and relationships that existing groups have already achieved over many years. The farm shop is one example, but I would venture to guess that many city projects and programs could best be furthered by partnering with and leveraging the human capital of existing community groups.


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