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ShopTalk: New fitness studio, more space for Anatolian Kitchen

HALF-PRICED PASTRIES, IF YOU'RE LUCKY ... It's never announced ahead of time -- a sign is simply slapped on the front door, usually at night, and usually if there are a lot of surplus pastries left. "It's pretty random," said a cashier at Paris Baguette, 383 University, Palo Alto, describing how the downtown bakery will sell its food items, such as green pea bread, sweet rice donuts or coffee buns, for half price at arbitrary times. "People are surprised when we do it. When that half-price sign goes up in the front, things move pretty fast. Customers love it," she said.

FITNESS STUDIO EYES EDGEWOOD PLAZA ... A new fitness studio that combines group exercise with high-intensity interval training is scheduled to open in Palo Alto's renovated Edgewood Plaza near Embarcadero Road and U.S. Highway 101. Orangetheory Fitness, a franchise based in Florida, was started in 2009 and now has 200 locations. "There's nothing else like it in this area," said Kendall Riding, a Bay Area native who, along with her two partners, plans to open an Orangetheory in Palo Alto this fall. "We chose Edgewood Plaza because this particular shopping center is a neighborhood-serving center. Plus, it's a great location because of its proximity to the highway, and it has a big parking lot," Riding said. A former real estate developer, Riding, who lives in San Francisco, says that Palo Alto was her first choice for the new business. "Assuming we make it through a few more hurdles, it looks like it will be an October or November opening," Riding said. Following the city-permit process, Orangetheory will join Fresh Market and Chase Bank at Edgewood Plaza, with other new tenants expected to sign on soon.

ANATOLIAN KITCHEN DOUBLES ITS SPACE ... It took a little longer than expected, but the Mediterranean restaurant, Anatolian Kitchen, 2323 Birch St., Palo Alto, is nearly finished with its expansion. Once the adjacent building is completed, it will add about 1,000 square feet to the existing restaurant, which will just about double its current size. The additional space is in the former site of Ramona's Pizza, which closed unexpectedly in May 2013. Owner Dino Tekdemir, who opened Anatolian Kitchen in 2010, will be adding a banquet room to the new structure. "We're also going to have live music on the weekends and belly dancers," he said, adding there will be a new bar menu and happy hour. The grand opening of the newly renovated space will likely be in July, according to Tekdemir.

PHILZ TO MAKE A SPLASH IN SANTA MONICA ... Philz Coffee, which started in San Francisco in 2003 and has two popular locations in Palo Alto, continues its explosive growth with the announcement that it is opening its first store in Southern California. "We've gotten so many requests on social media to open a shop in that area. We decided on Santa Monica because its culture of innovation and technology is similar to what we have here in the Bay Area. It's going to be a great fit," said Philz CEO Jacob Jaber. Scheduled to open next month, Philz Santa Monica will bring the total number of Philz cafes to 15. Additionally, Philz has been serving its coffee on all Virgin America flights since 2011.

Heard a rumor about your favorite store or business moving out, or in, down the block or across town? Daryl Savage will check it out. Email shoptalk@paweekly.com.

Comments

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Posted by Neighbor
a resident of Duveneck/St. Francis
on May 18, 2014 at 11:05 am

Edgewood Plaza has a big parking lot? That's because many other tenants haven't moved in yet. They're dreaming.
The design of the parking lot is odd too.Weird access.And too much housing.


 +   Like this comment
Posted by philz
a resident of Midtown
on May 19, 2014 at 9:12 am

Philz Coffee in Midtown is making a lot of money for the Palo Alto Police, who are not shy about ticketing cars parked in the bike lane across the street.


 +   Like this comment
Posted by Driver
a resident of Palo Verde
on May 19, 2014 at 9:33 am

If that is true Philz, then as a driver I am pleased to hear because in my experience the cop cars and the fire trucks are the worst offenders and they need a few tickets themselves.

Saying that, the whole Loma Verde/Middlefield intersection has gotten real bad in the past few years, possibly the amount of time Philz has been there. The reconfiguration of the parking lot hasn't helped because it has confused many as to which is the entrance and exit, which never used to be the case. Even the parking lot down by the liquor store is confusing as stores have claimed spots for their own customers.

This intersection needs to be looked at. On many occasions I have not been able to exit Loma Verde on the gree light to turn due to pedestrians and the volume of turning traffic. It is a busy bike intersection and also has many pedestrians due to Philz and also to catch the buses and shuttles.

Please PAPD do something to help this intersection work.


 +   Like this comment
Posted by David
a resident of Midtown
on May 19, 2014 at 10:45 am

The intersection is fine, just occasionally you need to wait through one traffic light cycle.


 +   Like this comment
Posted by Coffee Buzz
a resident of Palo Verde
on May 19, 2014 at 11:06 am

As an avid biker, I appreciate the CPA Police ticketing cars parked in the bike lane.

The signage is a bit confusing...so I can understand why drivers park in the bike lane. Larger signs and perhaps a painted curb would help.

The layout/operation of Philz is problematic. They don't move patrons efficiently through the process...resulting in more cars than necessary accumulating in the parking lot. Philz would be well served to retain IDEO to improve the functioning of the store.

For the record...Large "Greater Alarm", medium cream no sweetener.


 +   Like this comment
Posted by Crescent Park Dad
a resident of Crescent Park
on May 19, 2014 at 7:01 pm

"making a lot of money for the Palo Alto Police"

I think you mean for the City of Palo Alto. The police dept doesn't receive revenue from parking tickets.

And here's a clue: don't park in bike lanes...everyone knows that.


 +   Like this comment
Posted by Misnomer
a resident of University South
on May 20, 2014 at 6:58 pm

Paris Baguette is a chain, which uses deceptive advertising. Very little, if anything, Parisian about the place.


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