Bob Baxter, a coach for Menlo-Atherton Little League, has won Positive Coaching Alliance's coveted Double-Goal Coach Award presented by MaxPreps for his positive impact on youth athletes.
The award named for coaches who strive to win while pursuing the more important goal of teaching life lessons through sports carries a $250 prize, a trophy and mention within the websites and newsletters of Positive Coaching Alliance. Baxter will accept his award at PCA's 13th Annual National Youth Sports Awards Dinner and Auction presented by Deloitte on April 12 at Palo Alto's Crowne Plaza Hotel.
"Bob helps youth athletes win on and off the field," said Jim Thompson, founder and CEO of Positive Coaching Alliance (PCA) and author of nine books on youth sports, including The Power of Double-Goal Coaching and the recently released Developing Better Athletes, Better People. "By creating a positive, character-building youth sports experience, and serving as a Double-Goal Coach, Bob helps youth develop into better athletes and better people."
Baxter draws on his long playing career, including seven-plus years in the minor leagues and stints in the pre-season camps of the Oakland A's and Tampa Bay Rays. "The mental part of baseball is important," he said. "I talk to kids a lot about refocusing their minds onto the good stuff. There's no chance that you're going to throw every pitch where you want it to go, and even if you do someone might hit it. If something does not go right, take a breath, take five seconds and start over. It's useful in the rest of their lives to develop that skill."
Baxter's approach typifies the techniques PCA shares with coaches in the organization's workshops and online courses, said Dean Munro, Chapter Executive Director for PCA-San Francisco Bay Area. "We are proud that our Chapter is home to a coach so committed to getting the most out of his players while helping them get the most from their high school sports experience."
Tickets for the 2014 Bank of the West Classic on sale now. Already committed to attend this year's event is current World No. 1 and 17-time Grand Slam singles champion Serena Williams, defending Bank of the West Classic champion Dominka Cibulkova and former French Open champion Ana Ivanovic.
Ticket packages for the event, which will be held July 28-August 3 at the Taube Family Tennis Stadium on the campus of Stanford University, can be purchased by calling the box office at 866-WTA-TIXS (866-982-8497) or by logging on to www.BankoftheWestClassic.com.