Longtime Bay Area fixture Peet's Coffee & Tea Inc. will be sold to a German company for $1 billion, the Emeryville-based company announced in a statement Monday, July 23.
Peet's Coffee & Tea was founded in Berkeley in 1966 by Alfred Peet. The company will be privately owned and will continue to be operated by the company's current management team and employees, the company announced. Peet's will remain based in the Bay Area, with its home office in Emeryville and its roast-to-order facility in Alameda.
Peets has locations in Palo Alto at 77 Town & Country, 153 Homer Ave., 436 University Ave. and 3904 Middlefield Road.
"We are very excited about this next chapter in Peet's rich history," said Patrick O'Dea, president and CEO of Peet's. "Over many years we've demonstrated an unyielding commitment to craft coffees and teas of uncompromised quality. This commitment is what has distinguished the Peet's brand among all others and will continue to guide us as we go forward."
Bart Becht, chairman of JAB, said, "At JAB, we are committed to owning and investing in companies with strong, premier-quality brands and great people whose values we share. Peet's is just such a company, and we look forward to preserving the company's culture and core values while supporting management's vision for future growth."
BDT Capital, a Chicago-based merchant bank providing long-term private capital and advice to closely held companies, is participating as an adviser and minority investor, Peet's noted.
The transaction is expected to close in approximately three months, subject to closing conditions including receipt of shareholder and regulatory approvals. The purchase requires the vote of holders of a majority of the company's outstanding shares, which will be sought at a special meeting of shareholders.
Peet was an early tea authority who later became widely recognized as the grandfather of specialty coffee in the United States.
Joh. A. Benckiser is a privately held group focused on long-term investments in premium brands in consumer goods. The group's portfolio includes a majority stake in Coty Inc., a global beauty company. The company owns Labelux, a luxury goods company with brands such as Jimmy Choo, Bally and Belstaff.
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