Students from Walter Hays Elementary School walked and rode their bikes to school Wednesday morning as part of Palo Alto's "Walk and Roll" week, which officially kicked off Friday night.
The "Walk and Roll Challenge" is an effort to get residents to increase walking, bicycling and riding public transit in order to decrease traffic congestion.
"We're planning for no less than a cultural revolution in this campaign to move away from cars," Mayor Yoriko Kishimoto said. "While Palo Alto is a great place to live, work and play, it could be even better if we made it more walking and biking friendly."
The campaign was officially launched by Santa Clara County Supervisor Liz Kniss prior to the start of the annual Moonlight Walk/Run, which is sponsored by the Palo Alto Weekly.